BOYS

A cool collection for boys (3 - 14 years) and toddler boys (3 months - 3 years) who are confident with their style.  Fashion forward graphic prints, branding and styling detail allows customers to see the difference in the detail and love the brand.

OUR COLLECTIONS
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MAKE A STATEMENT

Our talented boyswear team make sure every piece created for our boys collection helps express individuality and confidence. With prints designed by our in house team and hand picked details, our FG4 boys always make a statement.

KIDS UNLEASHED
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LIGHTS! CAMERA! ACTION!

BEHIND THE SCENES

From window displays to lookbooks, photography is a huge part of showing off our collections.
Check out some of the behind the scene shots to see a sneak peak of our newest collection.

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GEORGE DAVIES

"Just because something is smaller does not mean it needs less attention to detail - in fact at times it needs more."